Code of Ethics

We observe the "Code of Ethics for Data-Based Value Creation" and base our action on
the recommendations of the data innovation alliance.

The “Code of Ethics for Data-Based Value Creation” is aimed at companies and organizations that offer services or products based on data. Its purpose is to systematically address the ethical issues that arise in the creation or use of such products and services. To this end, concrete recommendations are made, based on three ethical and three procedural values and structured by the four main steps of the data life cycle.

The Code is based on three basic ethical orientations. These stand for values that regularly occur in the debate on data-based value creation. The goal of these basic orientations is to build and maintain trust in data-based products and services.

Three procedural values form links between the basic ethical orientations and the concrete recommendations of the Code. The procedural values do not deal with the question of what should be done ethically, but how to achieve these goals. They are an expression of common principles for ensuring the quality of products as well as services and controlling corporate risks.

The full Code of Ethics is available here.
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Application

The ethical use of data is in our collective DNA. Nonetheless we take extra care to apply the Code of Ethics for the following four data life cycle stages:
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• Data Generation and Data Acquisition
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• Data Storage und Data Management
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• Data Analysis and Knowledge Generation
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• Products and Services